Final Identity System
The Chicago Squids are a conceptualized team that is based entirely around the semi-professional process of making homemade calamari. The team was formed around the idea of the creator’s family, and the wonderful sense of togetherness that the process of making the calamari brought to them.
The branding for the Chicago Squids involves a vibrant use of the color blue, symbolizing the ocean, as well as the vibrancy that is brought to the lives of the participants, the family.
The team’s identity system and brand offer a cohesive design that shows that the team is a unit, and one member would not be complete without the rest of the team. This means that there is a uniformity to everything involved within the brand and those who will be participating as a team member.
The Identity System Began with Sketches and Research
Brand Identity Guidelines for the Chicago Squids
Previous Versions of the Chicago Squids Logo
Brand Identity Guidelines Mock-up
